Eduardo Chadwick strengthens ties in Asia with a prominent tour across South Korea, China and Hong Kong

In recent weeks, Eduardo Chadwick, President of Viñedos Familia Chadwick and one of the most influential figures in Chilean wine, embarked on an extensive tour across Asia to reconnect with key players in the wine industry and present the latest vintages of the family’s flagship wines: Don Maximiano Founder’s Reserve, KAI, and La Cumbre.
Internationally recognised for his visionary leadership and for elevating Chile’s fine wines on the global stage, Chadwick began his journey in Seoul, South Korea, with private tastings and meetings with local experts, collectors and specialised wine retailers.
The tour continued through China, with stops in key cities such as Beijing, Shanghai and Shenzhen, where he hosted exclusive tastings and positioning activities alongside premium retail and specialised distribution platforms.
The journey concluded in Hong Kong, where Chadwick further strengthened ties with strategic partners, deepening the presence of Chilean wines in this competitive and influential market.
This tour not only reinforces Viñedos Familia Chadwick’s commitment to excellence and long-term partnerships, but also highlights the importance of close, in-market presence in building globally respected wine brands.