Errázuriz Estate launches new image, inspiring a new generation of wine lovers 

Viña Errázuriz begins 2025 with the launch of the new image for its Reserva line. The new design blends simplicity and tradition with a contemporary aesthetic, crafted to captivate both loyal consumers and younger generations, demonstrating the brand’s commitment to offering quality wines across all segments. 

The label incorporates delicate watercolour accents that highlight the iconic Casona, making it easily recognisable on shelves. The handwritten calligraphy adds freshness and energy, connecting with a younger, more adventurous audience. This transformation strengthens Errázuriz’s mission to invite consumers to explore the richness of Chile’s heritage, celebrating each journey with wines of exceptional quality. 

With this refresh, Errázuriz reaffirms its leadership in the production of premium wines, embracing innovation while staying true to its legacy. The new image reflects the passion for excellence that has characterised the winery, solidifying its position as an iconic brand of Chilean wine on the global stage.