The Max Reserva name comes from the Max Vineyards (Max I to Max VI) in the Aconcagua Valley, which themselves pay homage to Don Maximiano Errázuriz, founder of Viña Errázuriz. It is from these vineyards through precision viticulture, expert winemaking and limitless passion that Max Reserva wines are born to express the potential of Chile and Aconcagua as a world-class appellation.