Introduced this range of wines, its phillosophy, and history through each of the areas of the Ambassadors. Bring the brand closer to the end consumers and generate empathy among the leaders of opinion and consumers. For Viña Errázuriz making a Max Reserva wine is an art that includes attention to every detail and the search for a unique identity, the same approach the Ambassadors have toward their own work every day.

Each Max Reserva Ambassador was chosen because he or she represents a particular group and style. They are characterized by their communications and the proximity to the public in journalism, theater, art, and sports. The Viña Errázuriz philosophy – from the best land, the best wine – focuses its efforts on producing excellent wines. Our Ambassadors share this phillosophy that inspires each person to the best in the work they do.

The concept was launched with a full day of activities at the Viña Errázuriz winery in the Valle de Aconcagua (April 08). Dinner in an exclusive restaurant which each Ambassador painted a bottle of Max Reserva and a winner was chosen from among the participants (June 08). Ambassador Chef Carola Correa, will offer a class on cooking and food and wine pairing for all the Ambassadors (Oct 08). A tasting of the new wines, close of the current year and opening of 2009 (Nov. 08)